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Ethical Imperative: Why Moral Leadership Is Good Business
(l998 published by HarperCollins Publishers Ltd., Toronto, Canada).

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"A compelling argument for the increasing relevance of ethics in business as we move toward a global economy. Through thoughtful case studies, Mr. Dalla Costa demonstrates an axiom we have long recognized - that solid ethical underpinnings contribute to the long-term health and commercial success of any business enterprise."
-Gordon D. Shank, President, Levi Strauss, The Americas

"[Dalla Costa] concludes that the economy is a wonderful invention, but that it must be managed as an instrument of humanity."
-Booklist

Ethics are becoming the defining business issue of our time, affecting every aspect of commercial endeavor, from corporate profitability and accountability to personal integrity to the sustainability of a global economy. In The Ethical Imperative, John Dalla Costa outlines the process for incorporating, teaching, and reinforcing ethical principles to the direct benefit of customers, shareholders, employees - and the behavioral sciences, Dalla Costa makes clear why corporate ethics must be a fundamental component of any business. He provides a working practical model that business people can use to establish their own "Ethical Orientation" and outlines a " global ethic for the global economy" based on respect, honesty, fairness, justice, and environmental responsibility. Embraced by forward-looking organizations around the world, The Ethical Imperative points the way for managing economic and ethical values as if they were one and the same.

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